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We also have deep Google Analytics integration, so you can easily add in components, promos, third party units, and ad units. But most importantly, as theyre being added, they are set up in staged environments automatically, and the traffic performance from these tests can be traced back to impact on bounce rate, pagessession, session duration, number of shares, percent of shares per visit, and unique custom goals for your business. You might have the feeling we could go on a bit longer. We could This is a passion for us. Come talk to us and lets get growing together. Related Articles Around the Web. How Your Brain Tricks You Into Thinking Magic Is Real. Magic tricks, or illusions, make us go ooh, ahhh, and how the flippin crap did they do that Theyre part sleight of hand, part planning, and a lot of brain confusion. Your brain is a liar. No matter what anyone says about performing magic tricks, everyones jaws drop when they see anRead more Read. In the video above from the Wired You. Tube channel, magician David Kwong, and author of the book Spellbound, reveals the 7 Principles of Illusion. These principles are what turns a simple sleight of hand gesture into a mind melting magic trick Mind the gap Your brain takes shortcuts and makes assumptions to help process the incomplete visual data its receiving, or whats known as amodal completion. Write the script Magicians want you to believe what youre seeing, so they give you specific verbal information, or a script, to fill in those gaps. Its mental manipulation at its finest. Load up The trick youre seeing is the result of a ton of prep work done by the magician. Its like sitting down to a fancy meal at a restaurant and forgetting how much time and effort went into making it. Design free choice Magicians will often make it feel like youre making some sort of choice, when really youre being shown the only possible choice. If you feel like you are in control, youll buy into the illusion even more. Employ the familiar Magicians play into your brains need to spot patterns. If a magician shows you only a few cards from a trick deck, your brain will fill in the blanks and youll assume the deck is normal. Conjure an out Magicians always have a backup planor three or four of them. Theyre ready for someone to make an uncommon choice, and theyve planned for secondary illusions to make up for it. Youll never fool a magician. If you think you can, youve already fallen for principle number four, hard. Control the frame Like a film director or photographer, magicians know how to draw your attention to where they want it. Youll always look where they want you to look because your brain cant help it. So there you have it. Illusions may not be real magic, but they fool your brain so well they may as well be.